In the SEO game, just like in the chess game, every single move you do it matters and makes the difference between success and failure.
To obtain higher ranking results in the SERPs of the search engines you first need to know who is ranking already there, why is it ranking and how did that webpage achieved those ranking. Which are the key points that helped that page to rank and most importantly, can you duplicate that webpages efforts to rank or even do better and outrank him with your site?
To learn better about your competitors few are the things you should pay close attention to
Age of the domain
PageRank of the site is also a good indicator
Number of inbound links the page has
Amount of links using your targeting keyword as anchor
Links from Authority sites (DMOZ and Yahoo Directory as main principle)
On-page optimization (are keywords in title, meta description, does it use keywords in heading?)
Now that you know who your competitors are for your desired keyword, what they have done you should also know what their weak points are. The advantage of a similar analyse is that you can now replicate most (if not all) of the parts that your competitor has done AND in addition you know their weak points and do better then them by simply improving these points.
Doing this type of analysis it is indeed time consuming, but it is well worth. You need to check all the points for every websites (I mean for the 10 that are already in the first page), and doing it for one site only it might take up to an hour or something like that.
With a seo software, market samurai, you could complete your SEO analyzes for all 10 web pages within 10 minutes or less..
head over and read the
market samurai reviews over at my
seo optimization blog
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